JESSICA GORDON
she/her
Jessica was born and raised in Front Royal, Virginia. Growing up, she was not particularly athletic and spent only a couple of seasons playing tennis in high school. She did not find her passion for fitness until much later in life when her late husband passed away from a massive heart attack at the age of 26, when Jessica was 23. It was after that life-changing event that Jessica was inspired to change her life and learn what it really meant to be healthy. She discovered CrossFit in 2018 and fell in love with the idea of getting strong enough to compete with women she admired for being strong—and not just skinny.
Since 2018, she has been committed to learning everything she can about health and fitness, while also becoming a better athlete herself. Part of that commitment involved hiring Coach Kelly Shirley from Black Iron Nutrition while preparing to compete in the ‘Elite Team’ division of Fittest of the Coast.
She loved working with Kelly and saw the impact proper nutrition had on her performance. This motivated her to dive deeper into learning more and to earn her CrossFit Level 2 and NASM Nutrition Coach certification.
Eager to put her education to work, she and her husband opened 540 Fitness in Winchester, Virginia, in 2024, where she strives to educate her members on proper fitness and nutrition.
She continues to work with Coach Krissy Harclerode with BIN because she believes that having a great coach makes all the difference—and she is excited to make that same impact on her clients.
CERTIFICATIONS/EXPERIENCE
NASM Certified Nutrition Coach
CrossFit Level 2
SPECIALTIES
Performance Nutrition
Lifestyle Nutrition
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