ASHLEY WILCOX

she/her

Ashley’s passion for health and fitness started at a very young age. She grew up doing competitive dance, cheerleading and gymnastics. She’s always been into sports, but chose to take a break from competition while earning her bachelors degree from the University of the Pacific. Shortly after she graduated in 2008, she was introduced to CrossFit through her trainer. Her past in gymnastics and her desire to compete again had her incredibly excited to be a part of this new sport. She did CrossFit recreationally while living in San Francisco and then Australia.

In 2013, when she moved back to California, she completed her CrossFit Level 1 certificate and began coaching and training more consistently. Ashley’s competed four times at the CrossFit Regionals, three times on a team and once as an individual. She’s also competed at the USAW American Open. 

Ashley began coaching for Black Iron Nutrition in 2016. She’s passionate about food and nutrition and helping people find healthy and sustainable diets that match their goals and lifestyle. As the COO, she overseas all of the coaches, the marketing team, and manages the day to day operations of the business.

In 2018 Ashley moved to Reno, Nevada to work from the main office. Although fitness will always be a part of her life, she has many hobbies and she's excited about this new adventure. Some of her favorite hobbies include skiing, rock climbing, gardening, backpacking, camping, water skiing, continuing her education in nutrition, creating new recipes and spending time with her friends, family, and pups.

CERTIFICATIONS/EXPERIENCE

  • Bachelor’s Degree in Business & Marketing

  • Precision Nutrition L1

  • CrossFit L1

 ACCOMPLISHMENTS

  • CrossFit Games NorCal Regional Team Athlete (2013, 2014, 2017)

  • USAW American Open 69kg Lifter (2014)

  • CrossFit Games California Regional Athlete (2015)

CLIENT TESTIMONIALS

“I just want to take a minute to thank the BIN coaches, especially Ashley Beaver and the BIN community. I had my first ever USAPL meet today and went 9 for 9 and PR’d every lift. Without the support of BIN I would never have had the physical ability or mental strength to perform how I did today. BIN has been so much more than nutritional coaching. It has made me believe in myself, let me know that age is just a number (and one we shouldn’t count like a macro), and just be happy. I can’t wait to see what is yet to come.” -Robin P.

FOLLOW ASHLEY ON INSTAGRAM