MAGGIE SHAFFER
she/her
Maggie was born in Baton Rouge, raised in Houston, then relocated to Dallas after earning her Bachelor’s degree in Psychology from Sam Houston State University. She began her graduate studies in Behavioral Neuroscience at TCU in Fort Worth, TX, but decided to shift her focus to starting a family with her husband.
In 2012, Maggie discovered CrossFit, and by 2013, had completed her Level-1 certification, igniting her passion for coaching. Since, she has earned her Level-2 certification and continues to immerse herself in education to remain at the forefront of coaching and wellness. Maggie has been coaching in Dallas since September 2013, combining her love for movement with her dedication to helping others improve their quality of life.
Her journey into nutrition coaching began in 2017 when she completed an internship with Black Iron Nutrition. Since then, Maggie has been on a mission to help individuals of all backgrounds achieve balance with food, family, and fitness while fully enjoying life.
Today, Maggie’s passion extends beyond fitness and general nutrition. She is currently pursuing a certification focused on menopause, aiming to provide specialized support during this transformative life stage. Maggie is dedicated to shedding light on menopause and the aging process, two of the most misunderstood and underserved areas of health. She believes in empowering individuals—men and women alike—to navigate these seasons of life with confidence, vitality, and an understanding that aging is an opportunity to thrive, not a limitation.
With her deep appreciation for the connection between mental and physical health, Maggie is committed to helping her clients rewrite the narrative around aging, embrace their changing bodies, and cultivate a vibrant, balanced lifestyle.
CERTIFICATIONS/EXPERIENCE
Bachelors in Psychology
PN Sleep, Stress, & Recovery (in progress)
Dr. Stacy Sims Menopause 2.0 (in progress)
Precision Nutrition L1
Pre- & Postnatal Coaching Certification, Girls Gone Strong
CrossFit L1
CrossFit L2
CrossFit Olympic Weightlifting
CrossFit Kids
Starting Strength
PROGRAMS MAGGIE COACHES
SPECIALTIES
Lifestyle Nutrition
CLIENT TESTIMONIALS
“A million thanks to Maggie for coaching me through the fragile time that is postpartum and feeling like more than just a nutrition coach to me most weeks. Beyond the scale, the love and appreciation I have for my body now is the real accomplishment.” -Kacie H.
“Thanks to my amazing coach Maggie I changed my nutrition and everything else fell into place. I've lost 22 pounds and 5 inches but most importantly my aches, pains, and inflammation went away, my clothes started fitting again and I have felt I had something positive to focus on during such a chaotic time.” -Theresa
"I’m confident and proud and so much happier than I was 6 months ago. BIN and Maggie were exactly what I needed in my life. Having a person in your corner and a safe place to vent or ask questions or just observe…I love it. I can’t really put into words all that I have gotten out of this group and from my amazing coach. All I can say is thank you." - Melissa H.
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